Big Save
In-house design for Big Save Furniture
TV ad for Big Save, February 2019.
As the Senior Designer at Big Save Furniture, I was responsible for overseeing and implementing the graphic language of all advertising. Big Save was keen to update to a more modern look, while carrying through the classic Kiwiana feel they had recently began in their rebranding. I updated the brand guidelines, introduced a new typeface, and updated the graphic style of the advertising. I then used this in every aspect of the visual work, from the website, to press ads, TV ads, digital and in-store graphics.
Display ad set for Big Save Waitangi Day Sale, February 2019
TV ad for Big Save “Seat & Sleep” sale, February 2019
March 2019 product-focused advert
Digital ad set for Tilda / Dream Maker
Advertising design for Christmas sales
Advert for Black Friday
Press ad promotion for Invercargill store, December 2018.
At Big Save, we were also tasked with rolling out the American furniture store, Ashley, in New Zealand. We opened 5 Ashley stores and did all the store signage and advertising based on their brand guidelines.
Fence wrap graphics for a new store in Masterton
