Graze began as a subscription snacking company, delivering unique, customised snacks to your door. Now they have expanded to include an e-commerce shop and retail. In my 2.5 years at Graze, my scope of work involved everything from packaging design, to marketing design, to visual design. Along with the design team, I designed landing pages, several subscription boxes, retail packaging, signage and point of sale units.

8-snack subscription box for Valentine’s Day. This replaced the regular brown box that subscribers would get for the month of February.

The inside of the Valentine’s Day box featured 8 Valentines cards with snack puns that customers could cut out. We encouraged people to use the hashtag #grazebox and share on Instagram.

I created these winback GIFs to use for sponsored posts on Facebook and Instagram, giving customers $10 to use on the graze shop, the non-subscription offering.

When a customer first signs up for graze, their first box is free. To prevent churn, we tested this 4 snack sampler box. I used bright colours to grab their attention, and had each customer’s name dynamically printed on the box for personalization.

Our social media and marketing team began the Graze ambassador program to grow our social media presence and increase visibility of the product. I created the collateral for the program.

Users sharing their graze boxes on instagram, through the ambassador program & on their own.